Chief Executive Officer

Jonathan Adam Barash is an accomplished Chief Executive Officer with 25 years of global experience as an entrepreneur and executive leader. Throughout his career, he has demonstrated exceptional ability in founding and developing successful businesses, holding pivotal roles including Founder, Director of Marketing, CEO, President, and Board Member across diverse industries such as medical devices, agriculture, media, and nutraceutical health.

Jonathan specializes in strategically building companies from inception to prominence, significantly enhancing brand competitiveness and driving growth in highly competitive markets. His expertise blends traditional marketing strategies with advanced digital media techniques to effectively engage and expand target audiences.

Notably, he founded and scaled a $14M global medical device company, spearheaded distribution across 65 countries, and designed, developed, and trademarked six internationally recognized brands including ATFirst™, Firstvue™, inSTIcheck™, VetVue™, HomeTest Express™, and Simple Diagnostics™. Additionally, he secured a USAMMCE Grant for Hepatitis Rapid Tests, with his FirstVue™ HBSAG and HCV tests achieving industry-leading sensitivity and specificity, resulting in inclusion in the US military’s stocking program. Jonathan also successfully directed the construction and FDA compliance of a 30,000 sq. ft. ISO 13485 medical device manufacturing facility.

His leadership earned the company recognition as one of the top five global companies in the annual point-of-care (POC) diagnostics report (2008), achieving an extraordinary annual growth rate of 1950% in distribution and sales.